Lead generation that starts with fit, not stale lists.
Workbase helps revenue teams replace bought lists and manual research with fresh company data, decision-maker context, lead scoring, and a clean CRM handoff.
Leading companies trust Workbase
Why classic lead lists no longer work.
Static lists are often outdated, unqualified, and create wasted time and resources.
Outdated data
Purchased lists are often months old. Companies grow, decision-makers change, and contacts stop working.
No qualification
Static lists know nothing about your past wins. You get poor-fit leads that will never buy.
Incomplete contacts
Company data without direct phone numbers or personal emails makes decision-makers hard to reach.
Wasted resources
Time and budget go into unqualified leads. Conversion rates stay low and ROI suffers.
Smart lead scoring
Prioritize accounts that look like your best customers.
Use CRM patterns, enrichment, filters, and buying signals to rank leads before they reach sales. Reps work the highest-fit accounts first, with context attached.
- Analyze winning customer patterns
- Score accounts before outreach starts
- Keep contact, company, and workflow context together
1-100
fit score for each lead
20+
targeting filters available
1
handoff into the sales workspace
Lead score
High fit
91
Account fit92%
Intent signal78%
Contact quality86%
How intelligent lead generation works.
In three simple steps, move from unfocused searching to qualified, sales-ready leads in your CRM.
Automatic lead scoring
Score leads against your best customer patterns.
Precise targeting
Filter by size, market, stack, hiring, and region.
CRM-ready handoff
Push qualified leads into the next sales workflow.
From broad market to qualified CRM records.
A clean three-step workflow turns raw search into prioritized accounts your team can act on.
1
Analyze CRM data
Use successful customers to define what a good-fit account looks like.
2
Find and score leads
Apply filters and rank each account by fit, freshness, and signal strength.
3
Sync the next action
Move selected leads into Workbase with owners, contacts, and next steps.
Everything needed to turn research into pipeline.
Keep the operational surface compact: find the account, qualify the fit, attach the contact, and route the work.
Lead scoring
Prioritize accounts with a clear 1-100 fit score.
Filter depth
Segment by size, hiring, stack, language, and region.
Decision-maker data
Attach contacts, roles, emails, and phone numbers.
CRM-ready sync
Move selected accounts with owner, status, and step.
Selected leads
24
High fit
91
Verified
100%
Routed
1-click
Measurable outcome
Spend less time researching and more time selling.
Lead generation becomes a repeatable workflow: fewer dead records, faster qualification, and better prioritization for every rep.
3x
higher conversion potential from scored leads
90%
less manual research before outreach
0
spreadsheet cleanup before CRM handoff